In Today’s Edition
Founder Reflection
Upcoming Events
Event Highlight!
Checking your Swimmers
Founder Reflection
Tom on the Ramsgate to Margate hike last weekend
There are a lot of ‘communities’ knocking around. Meet-up groups. Run clubs. Book clubs.
But we don’t think they’re communities in the same way S2S is. We think they’re events businesses.
Think about it. Most communities run events 3-4 times a month. They sell individual tickets for each event. If you attend regularly, you’re lucky if you see the same person once or twice a month.
S2S is built on the belief that the only way to build real friendship, real belonging, is through frequency and repetition. Seeing the same people multiple times every month. Slowly building relationships, until the time comes when you’re ready to build that relationship outside of the community.
I saw this last weekend, when I was lucky enough to get an invite to brunch with a few of our members including Matt Lowe, Jethro and Ed. These guys have met a few times and decided to create a regular meet-up which isn’t an ‘official S2S event’. That’s what success looks like for us.
This belief is also why, rather than charging a ticket price of say £15-£20 for an event, and trying to build margin into each, most of our events are free or at cost price.
Once you subscribe to membership, you have multiple opportunities to connect with the other guys without needing to fork out significant amounts of cash each time.
It doesn’t make good business sense, but it does make good community sense, and that’s always going to be our priority.
Tom
Upcoming events for your calendar
Another beautiful photo captured by Matt Low at our Ramsgate hike
Sep 8: Tej’s leaving do (sad times)
Sep 12: End of Summer Bash (open to non-members)
Sep 13: Hyde Park Walk & Share (open to non-members)
Sep 16: Boardgame Night
Sep 17: Curry Club
Sep 17: Sauna and Cold Plunge (1)
Sep 19: Circle of Crust (Hot Saint Pizza)
Sep 19: Hampstead Heath Walk & Share (open to non-members)
Sep 19: Victoria Park Walk & Share (open to non-members)
Sep 19: Tooting Common Walk & Share (open to non-members)
Sep 22: Sauna and Cold Plunge (2)
Sep 25: Yoga and Circle with Ray & Dan
Sep 28: Journaling and Meditation Event
A reminder all of these events are hosted on our dedicated S2S platform: shoulder.mn.co - if you’re not yet a member, you can sign-up to a 30 day free trial.
Event Highlight
Circle of Crust
We’re changing our programming this week to highlight a very special event that’s been building over the past few months, led by Miren and Dan Ernesto.
It’s called Circle of Crust, and it’s awesome.
Twice a month, the CoC crew visit a different pizza restaurant across London - big up to Napoli on the Road and booooo to Detroit Pizza - and the culture that’s been created by the crew is incredibly special.
Because it’s grown so quickly, we often get a dedicated space in the restaurant, which means we can have those more intimate private conversations.
The guys are heading to Hot Saint Pizza on Saturday, September 19, and there are still some tickets available - log onto the platform to get involved.
And Finally
A huge part of S2S is making those awkward conversations we keep on putting off that bit easier - this time the conversation is about sperm.
It's why we partner with an amazing company called Jack Fertility, who have revolutionised sperm testing by creating a product which allows you to collect your sample at home and post it to them for testing.
And the best bit is, our community gets a hugely discounted price of just £99 (RRP £169) - way cheaper than traditional fertility clinics.
Thanks
Dan and Tom